Heroes Made in Asia is taking place during the weekend of the 20th and 21st of March 2027 at the Jaarsbeurs located in Utrecht (Jaarbeursplein 15, 3521  AM Utrecht).

The opening hours are as follows:

• Saturday 10:00 – 18:00.
• Sunday 10:00 – 18:00.

VIP ticket holders have early access and are allowed to enter the exhibition floor at 9:00 am.

If you can’t find your ticket for Heroes Made in Asia, check your spam folder in your mailbox. Do not buy a new ticket! The ticket will not be exchangeable or refundable afterwards.

For any technical issues related to ticket purchase (lost email, not received, etc.), you can contact us via our contact form, where you will be guided to retrieve your tickets.

Personalisation is a process used to prevent or reduce black market ticket sales. This helps to keep the market for obtaining tickets safe and fair.

After placing your order for Heroes Made in Asia, you will receive a confirmation email containing a Personalise button.

Click on the link in the email, and you will be redirected to your personal MyOrder page. You can then claim the ticket(s). For the extra tickets, you can invite your friend(s) by entering their email address. They will then receive an invitation by email, after which they can claim the relevant ticket by creating an account or logging in.

We have 3 ticket periods: Early Bird, Regular, and Late. 

Early Bird tickets are available for a limited time at a reduced price.

Regular tickets are sold at the standard ticket price.

Last Minute tickets are the final tickets released and come at a slightly higher price.

For the biggest fans, we are offering a VIP ticket.

There are many advantages when you purchase a VIP ticket, including:

• Access to the VIP lounge
• Premium seats at the Main Stage
• Fast lane access at workshops

• An offcourse the VIP goodie bag!

   

• Additional VIP perks may be added; these will be announced once confirmed.

Please note! A Gaming or Masterclass ticket is only a ticket to participate in an esports tournament or a masterclass. You still have to purchase an entrance ticket.